Be clear about what you do, for whom and why. This will help your card target the people you want to do business with.
A strong, focused message on your business card will help you find interested and qualified prospects. People who don't fit your target audience might pass your card on to someone who is interested.
Another key goal when developing your message is to stand out and be recognized.
Ultimately your business card objective should: - be READ -be KEPT - be PASSED on to QUALIFY PROSPECTS and to SELL